WeChat is one of the fastest growing mobile app in China with currently over 500 million users. The marketing opportunities brought by WeChat are immense! It will have great potential for brands to seek business growth in China

Wechat Official Account

WeChat Official Accounts are public accounts managed by brands, organisations, services and celebrities. They allow you to subscribe and easily connect with your favourite brands or organisations as they communicate directly with you. Official accounts fall into subscription accounts and service accounts.


Subscription account is typically the most basic choice of the official accounts. It is less visible (under the Subscription folder) and allows you to push frequent content to your followers. Account manager can broadcast one message per day for free. The account followers will see the update information in the subscription area.
Generally speaking, if your marketing strategy revolves around pushing content to users, subscription account can be just what you need. WeChat subscription account is mostly use for the daily news and information broadcast.


Service account is required for WeChat Pay (Business). It is more visible (User’s personal contact) and only allows the account manager broadcast one message per week. And, service account provides more APIs than subscription account and companies can build its own application, get inquiries and broadcast own promotion to followers.
The design of the service account is using for providing services instead of message broadcast. If your goal is providing higher degree of functionality to your users through customized menu or offer integrated ecommerce inside the app, service account should be the one to consider.

Basic Features


Message all followers or segment by geography, gender, or a custom group (sales leads, VIP, etc).


Send text responses to individual follower messages.


Set A welcome message, replies to keywords, and a default reply to any other message.


Flexibility to create custom features and behaviors with menu.


View basic profile data, group followers, add aliases.


Upload image, audio, and video files, and create multimedia cards.


Detailed reporting on followers, content engagement, message volume, and much more.


Create QR codes for account follows.

How Wechat Official Account Works

WeChat user can follow official accounts by scanning the QR code, searching keyword, friends moment sharing, friends recommendation ; companies can set their own brand with QR code, discounts and promotions to attract user attention, explore O2O marketing model.

  • Hotel
  • Pharmacy
  • Association
  • Car Dealers
  • Restaurants
  • Travel Agency
  • MLM Industry
  • Beauty & Healthcare
  • Entertainment Industry
  • Wedding & Photo Studios
  • Hypermarket / Mini-mart
  • Property Agency / Developers
  • Education Business / Trainers / School
  • Any Retail / SME Business etc.